Instigate is a new way to make interactive experiences — video, agents, choices, all in one link. Have a look at eight of them.
one link — no app
video, photos, text
ask it anything
Tap one to play it, right here on the page. Tap About to see how it was made.
A selfie diary entry, date-stamped and set to music.
Marc explains what makes Instigate different.
An intro to the tool that branches on what you ask.
History retold with animated GIFs and sound effects.
A message where the pictures keep time with the words.
A video letter the reader steers.
Images that move with the music.
Choices, agents and cinematic effects in one story.
Stack clips on a phone. Give it an agent. Share one link. Anyone can watch it, ask it things, or remix it into their own.
Video, photos, text, narration, music.
Choices, wizards, or free conversation.
No app, no account, nothing to install.
Viewers type a question into a chat, and the story answers.
Watch how it works →Author interactive branching and text overlays without code.
Watch how it works →Make still images from a description. Stills in Phase 1.
Watch how it works →Eight short videos, each one a feature shown in the real app.
Viewers ask questions in a chat, and the story answers. Train what it says with your own knowledge base.
Short-form video, images, narration, text and music in one story, with AI helping you author it.
Ready-made agents that put words on your media and let viewers choose what happens next.
Describe a picture and generative AI makes it. Still images to start.
Shoot a selfie in the app, then add a diary entry and choices for the people watching.
Carry sound, words and narration across short-form video and images, and set the timing of each shot.
Every story gets its own URL and plays in a built-in mobile web player. No app to install.
A mobile-first vertical format. Swipe through stories, and build them on your phone.
Sponsors fund the AI, creators share the revenue, and the format is published in the open. The full deck is right here — no form to fill in.
View the deck →
Co-founded MacroMind in 1984, which became Macromedia Director.
Nineteen years at AspenTech leading UX, with four patents.
Invented Lingo, the language behind Macromedia Director.
Sales leader who scales revenue and builds international teams.
None of these is built yet. This is where Instigate is going, so you know what is real today and what is planned.
Monetizing media clips replaces tracking humans as the basis for ad networks. Creators spread remixed stories virally, and get a revenue share of all the money they earn.
A generative AI aggregator, designed to work with the video clips you already have.
A gamified AI education wrapper: an easy on-ramp so anyone can learn AI by using it.
Hypermedia extensions to GenAI prompting, packaged as templates for learning tools.
An open-source “new ad unit” standard that brings agents and advertising to mainstream media and influencer marketing.
Platform, target and terms still to be decided — nothing here is final.
Uses: Date stamp · conveyor belt · background music · selfie video
Uses: Tangential reference jump · background music · Marc explains
Uses: Basic branching · Marc explains
Uses: Animated GIFs · background sound effects · message
Uses: Autoplay sync · messaging
Uses: Branching · message
Uses: Synced music
Uses: Branching · agents · cinematic effects · conveyor belt