Instigate is a new way to make interactive experiences — video, agents, choices, all in one link. Have a look at eight of them.
one link — no app
video, photos, text
ask it anything
Tap one to play it, right here on the page. Tap About to see how it was made.
A selfie that pitches — and answers back.
Type a question. The story answers.
Two or three choices, and the story branches.
A promo that takes the order.
A story you play, not just watch.
A bundle someone can open and book.
A few taps and an appointment exists.
Explain a thing, in your own voice.
Stack clips on a phone. Give it an agent. Share one link. Anyone can watch it, ask it things, or remix it into their own.
Video, photos, text, narration, music.
Choices, wizards, or free conversation.
No app, no account, nothing to install.
Sponsors fund the AI, creators share the revenue, and the format is published in the open. The full deck is right here — no form to fill in.
View the deck →
Co-founded MacroMind in 1984, which became Macromedia Director.
Nineteen years at AspenTech leading UX, with four patents.
Invented Lingo, the language behind Macromedia Director.
A web and mobile studio in Bangladesh.
Platform, target and terms still to be decided — nothing here is final.
Uses: Selfie agent · free-text chat · share link
Uses: Chatbot agent · persona + guardrails · Gemini
Uses: 2/3 Choice · jump-to-chunk · branch
Uses: Call-to-Action agent · promo · share link
Uses: Gameplay agent · actions · branch
Uses: Packages agent · wizard · booking
Uses: Wizard agent · tap-through · follow-ups
Uses: Thematic agent · messaging · free-text chat